29A Venture Concept No. 2

The Schoolcator

Opportunity: My potential customers are everyone no matter their age or ability who fishes inshore waters. These anglers know how it feels to do their homework and put their time in to locate then instantly lose track of a school of fish. The economy is on the rise and therefore more people are out buying boats and spending time on the water. All around the coastal United States and even potentially the world people target inshore fish. This need hasn’t been satisfied with a physical product yet most people will have their fishing partner keep an eye on the school for them. This works but what if the partner wants to catch a fish to or the water becomes dirty. I would say this opportunity is relatively big in the sense that not everyone in America fishes and then you have to divide that group into fresh and saltwater. Then split the group into inshore and offshore so it’s a pretty specified product. I believe this window of opportunity will not be open to much long because more and more people are getting out on the water and will soon realize this problem and come up with a similar solution.

Innovation: My Product the “schoolcator” Consists of three pieces a biodegradable colored float connected to biodegradable line which is tied to a biodegradable clamp. This product will come in three lengths 4ft 8ft and 12ft to better suit all bodies of water and fishermen. After catching a fish the schoolcator’s clamp can quickly and non-invasively be connect to the dorsal fin and then the fish can be released. After released the fish will swim back with his school and stay with his school the rest of the day allowing the angler to catch fish after fish. Due to saltwater extreme corrosive nature after about 12 hours the schoolcator will be almost completely dissolved. These product will be sold in the 5- 10 dollar range online and at many large outdoor retailers and tackle shops. With the disoving nature of this product multiple unit will need to be purchased at a time. This product in bulk will be extremely cheap to make and package. On the back of the package will be instructions on how it works.

Venture Concept: This product will allow anglers whether families or guides to stay with a group of fish throughout the entire day. There is not a product on the market that has even the same purpose as this product. From talking with many people in the fishing business they were all extremely happy and also jealous that they didn’t think of this idea. I believe it will be a huge it hit in the inshore fishing world. A small group of people can easy put and package the product in an assembly line fashion. The low price will make it an easy decision for customers who are on the fence or simply haven’t heard of the product. It will be great accessary item for any tackle box.

Three Elements:

1. My secret sauce to this product is that it is the only product in its market. There is no competitors and with it being ecofriendly no opposition to this product. Even PETA (People Enjoying Tasty Animals) wouldn’t have an argument against the schoolcator.

2. Next in this venture is figuring out who my suppliers would be and the price that I would be paying them. Also spreading the news of this product would be another big step I would begin to start taking. Organizing a team to help put together and package my product will also be on the horizon.

3. Five years from now I would hope to be living a little more financially comfortable and have my product being advertised on every fishing show and having its own endcap at major retailers across the country.

Feedback:

I got a lot of positive feedback from my venture concept especially on its biodegradable feature. One person brought up that people may use it at nighttime which got me thinking. I feel like It would be fairly easy to make a night fishing design also. I also got feedback make sure I keep the price low to prevent people from making their own more invasive models.




This is roughly the same design but instead of the bait there will be a clip and no lead sinker.