The Art of Social Media: Power Tips for Power Users,
Guy Kawasaki
1) Theme:
-The overall theme of this book was how social media
pretty much can make or break a business in today’s world. Ratings and reviews
are everywhere today and it only takes one angry customers to reunion a business.
It also only takes one happy customer to help a business succeed.
2) Connection with Class
- I think it connects on two different ways firstly it
re-illustrates that the customer is number 1. No matter how much you love your
product if the customer doesn’t you’re out of luck. Secondly it shows how
important advertising and how your business appears on social media is.
3) Exercise for this class
-I think a good exercise would be to strictly use twitter
or Facebook and find a restaurant or store that you’ve never been too and read
all the reviews both good and bad. After reading the reviews write your opinion
of the place then go to the place and experience it. Afterwards write another
opinion and see how they compare.
4) My 'aha' moment from reading the book?
-Working in retail I didn’t really have an ‘aha’ moment
because every day we are told the customer is number 1. Do everything possible to
please the customer because they will go on social media and write their experience.
Usually only the people that have a bad experience will post their opinion so
make everyone happy.
As someone who does a lot of online shopping I can relate to this book as well. Unless I know the product is good I refuse to buy something unless other customers are satisfied. I do tend to agree that depending on how many reviews there are that it only takes one angry customer to ruin a product. Unfortunately I think it takes more than one good review to make a successful business.
ReplyDeleteI read this book too, and, sincerely, I didn't perceive that the author wanted to say that the customer is the most important one, to be honest, I just saw the book as a manual to post contents on social media, anything else.
ReplyDeleteHey Isaac, i agree with the author how one bad review can destroy a business. I used to work in retail and we catered to the rich elderly demographic. It was crazy how often the managers submitted to the customers request even when the customer was wrong. The managers were forced to do so, out of fear of the one star review.
ReplyDeleteIsaac - thanks for sharing your reading reflection. This book was on my shortlist of reading, but opted to go with Scott Adams for my last read. The power of social media should not be mistaken. Particularly, when your customers have the ability to opine on an open forum regarding your products and services. Building and controlling this effort is critical to the success of any business. Good luck in your feature endeavors.
ReplyDelete