23A Ventures Advantage

• 10.   Ease of Use: Even the most novice fisherman whether child or adult can quickly and effectively use my product.
  9.       Ecofriendly: No one can oppose or boycott my product because it is noninvasive and biodegradable.
  8.       Cost: The low cost of my product will make it a great addition to the tackle bag no matter how low the person’s budget is.
  7.       Need: This product will be a success just purely from the need of it. There has been nothing like my product on the market since the beginning of time. Fishermen need my product.
  6.       Newness: I believe my product will sell relatively easily just because it is a new product in the fishing world. People will want to review it and see if it really does what it says it does.
  5.       Support: (Strongest resource) I know a wide range of guides and tournament anglers that will support me and help this product be a success. This is my strongest resource because these captains will use my product when fishing with their clients. Clients will always try and replicate what the guide are doing so they can catch fish too. Having a support group like this is most important factor I could have.
  4.       Creativity: My products design is simple yet creative and I believe that people with simply give it a try just because it weird.
  3.       Outlets: Knowing personally and representing multiple tackle shops is a big advantage when trying to get my product to as many places as possible.
  2.       Advertising: I have several friends in the sticker and sign industry and this gives me a leg up on other new products getting started.
  1.       Sponsorships: Having several sponsorships will draw a little more curiosity to what product I am using and offering them. It gives me a little more credibility in the public’s opinion.

22a Elevator Pitch No 3.

https://youtu.be/VFHxbSxY1sI


Feedback: The biggest feedback I got from the last pitch was the buff that I was wearing over my face. A buff is a common item that many fisherman wear and it take the place of putting greasy sunscreen on your face. I wore it to make the video more interesting and play they part. None of the feedback was silly or unnecessary.

Reflection: I have definitely come a long way since the first pitch as far as what details to add to make it more clear and still be concise. The feedback has definitely been really important in helping point out what needs to be said because in a small sense they are the general public. The comments really helped me fine tune my pitches.

21A Second Opinion

1.      The general theme of this book is to make cognitive science and numerous other intricacies of the brain easier to understand for the average Joe. The book talks a lot about that there is two sides in the brain the conscious and unconscious that go back and forth to mold who you are.  Like system 1 and system 2 aka slow and fast they each rely on each other to accomplish like goals.

2.      The section that stood out to me that would be useful in this class was the overlooking the statistics section. A lot of the time people just go off of a pure whim to gamble instead of simply working out the numbers. In the entrepreneur world where success can and sometimes is judged on the amount of profit made from an idea, it could be beneficial to know the probability behind it.

3.      I would make an exercise based off the overlooking the statistics section. I would have students view all the lights and money signs on several casino games and have them guess which games they thought would win the most.

4.      There was many times when I caught my self-intrigued by what I was reading because it simply makes sense if you think about it. Overlooking luck was one of my favorite sections because it had to do with regressing toward the mean.  I am learning about the regressing toward the mean in another class but this book really gave me much more in depth.

20A Social Capital

1.       (Domain Expert) Hunter is a charter captain who has been guiding out of the big bend area. He has 20 years of experience on the water with many of those years spent tournament fishing. Hunter linsey is my domain expert because he has developed his own custom jig heads and knows what it takes to sell his ideas. I found Hunter through the tournament trail and I have been picking his mind on ways to move to the next step with my product. Hunter has already gone through all struggles of developing and selling a homemade product and can provide me with much insight into what it takes.

2.       (Expert in my market) Matt is the south eastern territory director for the company Navico. Navico owns Lowrance, Simrad, and B&G and is leading the world in marine electronics. Matt’s insight into targeting certain markets and conducting customer research would be extremely beneficial for me and my product.  The market he targets is slightly different than my but both of our products attract the same customers so it will work nicely. Simrad is one of my sponsors so I met Matt through several new product seminars.

3.       (Important supplier) Mike is the General Manager at Bass Pro Shops in Gainesville, Florida. He has a major influence in what products gets sold in his store therefore he and Bass Pro shops would be a very important supplier. My tournament partner works at Bass Pro Shops and that is how I came into contact with Mike Obrien. Knowing Mike Obrien and selling him on my product would put me 3 steps ahead of any other starting up product.

This targeting experience actually caused me to thinking deeply into different ways for me to get my product exposure. This exercise definitely made me more confident because I didn’t realize how wide of a network I already have. This networking exercise was pretty similar to some of the exercises I have done in the past.

19A

1.)Who are you? My name is Isaac Leon and I am currently majoring in APK at the University of Florida. I am professional tournament fisherman and also charter a little on the side.  Growing up I have always dreamed of being in the fishing business and adding my own ideas to this industry. My business concept of the “schoolcator “will change inshore fishing in a huge way. This has a lot of potential to be the next big thing to happen to fishing

2.)What are you offering to customers? Catching schooling fish is only possible on the first couple of casts. Fish will vanish and or become extremely spooky and make it difficult to catch more for them. My product will allow the fisherman to stay with the school the entire day and see the direction and speed they are traveling to intercept them. Made completely of biodegradable materials the small clip connected to a float can be non-invasively attached to first fish caught. The length of line between the float and the clip will vary so no matter the depth of the inshore water the fish will not pull the float down. After being released the fish will swim back with the school allowing the angler to track the school. 

 3.) Who are you offering it to? This product will be suited for any inshore fisherman in the united states especially those who make a living off of it. Spooking and loosing schools of fish is one of the most frustrating scenarios of fishing inshore. Especially when there is a client who paid  good money because he wants to catch a lot of  fish. For novice fisherman this would be very beneficial as it will give a better visual aid to cast toward. Tournaments are also won and lost on whether or not you can stay on a school of fish. 

 4.) Why do they care?  Anyone who has ever lost a school of fish will understand the need for this product. A majority of my customers will be full time charter guides who are out on the water every day. The inexpensive price of my product will also make it very popular at tackle shops.

5.) What are your core competencies? To the best of my knowledge nothing like this exists in the fishing world. It’s one of those things that while you’re out on the water you wish you had but forget when you get back to the ramp. 

Evaluation.  I believe that all of these elements fit together nicely. The weakest part about this idea is going to be spreading the word about it. The fact that this product can only be used once could be a weakness and a strength. It will require multiple purchases of the product which could be potentially good and bad. The design will be very simple and fool proof so even the most novice anglers can feel comfortable.  I have no looked into the price of the biodegradable materials however saltwater is extremely corrosive so low grade materials will work.

FeedBack. The biggest two points I had was initial price and also if the fish can pull the float down. The initial price should not be to much of an issue because as I stated above saltwater is extremely corrosive so low grade biodegradable materials will work. Inshore waters vary from about 1-15 feet so by making a 3, 8 and 15ft model anglers can choose the product which fits their fishing preference.

18 A

            There is a wide range of prototypical customers for my product the "schoolcator". If i had to narrow it down specifically it would be an individual 18-50 years of age who is a weekend fishing warrior. This individual works a full time job and makes an average yearly income. This individual like fishing and hunting on the weekend with his/her buddies and also family. They have decently nice boat that is well maintained along with all the latest fishing equipment. Every weekend despite their spouses say they go out and fish rain or shine. Fishing is a good way for them to forget the previous work week. On some days they will take the family to the sandbar on the boat and enjoy some Budweisers. If he can not make out fishing this individual will watch fishing on TV or go out and buy a latest fishing magazine to satisfy their craving. I believe everyone knows someone who fits this profile and if not hopefully this bio helps you picture my prototypical customer.

I believe i am pretty similar to this customer and will most like be just like this customer later in life. I am on the water a little more and fish  more competitively than this customer right now but we share the same Bio. I think it is a big coincidence that this customer is similar to me because this product i thought of will help me in my profession.


 

17A Elevator Pitch

https://youtu.be/9XICSHFzOeU


My feedback was very, very good and gave me a lot of confidence on my idea. The two big things were volume and why wouldn't the fish just pull the bobber down. I made sure I fixed the volume issue and explained that models with longer string can be used for deeper water. Where this product will shine is in water less than 5 feet. I believe non of my feed back was "silly" it was all very useful for me.