Thursday, October 5, 2017

11A Idea Napkin


1.)Who are you? My name is Isaac Leon and I am currently majoring in APK at the University of Florida. I am professional tournament fisherman and also charter a little on the side.  Growing up I have always dreamed of being in the fishing business and adding my own ideas to this industry. My business concept of the “schoolcator “will change inshore fishing in a huge way. This has a lot of potential to be the next big thing to happen to fishing

2.)What are you offering to customers? Catching schooling fish is only possible on the first couple of casts. Fish will vanish and or become extremely spooky and make it difficult to catch more for them. My product will allow the fisherman to stay with the school the entire day and see the direction and speed they are traveling to intercept them. Made completely of biodegradable materials the small clip connected to a float can be non-invasively attached to first fish caught. After being released the fish will swim back with the school allowing the angler to track the school. 

 3.) Who are you offering it to? This product will be suited for any inshore fisherman in the united states especially those who make a living off of it. Spooking and loosing schools of fish is one of the most frustrating scenarios of fishing inshore. Especially when there is a client who paid  good money because he wants to catch a lot of  fish. For novice fisherman this would be very beneficial as it will give a better visual aid to cast toward. Tournaments are also won and lost on whether or not you can stay on a school of fish. 

 4.) Why do they care?  Anyone who has ever lost a school of fish will understand the need for this product. A majority of my customers will be full time charter guides who are out on the water every day. The inexpensive price of my product will also make it very popular at tackle shops.

5.) What are your core competencies? To the best of my knowledge nothing like this exists in the fishing world. It’s one of those things that while you’re out on the water you wish you had but forget when you get back to the ramp. 

Evaluation.  I believe that all of these elements fit together nicely. The weakest part about this idea is going to be spreading the word about it. The fact that this product can only be used once could be a weakness and a strength. It will require multiple purchases of the product which could be potentially good and bad.


3 comments:

  1. Hello Isaac! Your idea seems interesting, even though I have no idea about fishing (I come from Madrid, which is 220 miles away from the sea XD). Nevertheless, it could really help fishers to get the most of their jobs. However, I think that the initial costs for this idea would be extremely high, since it requires high tech, and that is costly (from my inexpert point of view at least). I think that to start the business would be expensive, but once it had started, it would become profitable.

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  2. Hey Isaac, again I love this idea. We have all heard the saying a bad day of fishing is better than a good day of working but we would all prefer a good day of fishing. This seems like a great way to keep putting fish on the boat and also seems like a product that could be made and sold at a very low price. In this post you answered one of my questions from your video post about them being biodegradable. I still wonder what would stop the fish from pulling it under like a bobber. Overall seems like a great product.

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  3. When I first read the idea, I had some worries about the environmental impact of the product but you addressed them well here. Having a background as a professional tournament fisherman really helps your product and can give it credibility. The only problem might be finding a good design so that the product won't have any problems and will always perform its job.

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