15A Behavior 2

Overview

 I interviewed three different people than last time but they share the same occupation as the first three, they all fish for a living. There is really no product alternative to my “schoolcator” other than a homemade makeshift one. An alternative to using my product could include having keep an eye on the school of fish no matter what. While this would be extremely difficult it has the chance to work. Because of the lack of competition price has very little affect on my product. Someone could come up with a different style than my product however there will be no real significant difference. My customer segment shares roughly the same important factor and that is to keep up with schools of fish.

 How/where do they buy? 

Due to the size and price that the “schoolocator” is it can be sold extremely easily virtually everywhere. While it will be made available online, brick and mortar store will take the majority of my sales. This is a product that not many people know about and they will have to hold the product in their hand to make the decision. Costing roughly five dollars I expect a lot of cash purchases to be made. I hope to make this product available in many tackle shops and retailers across the country.

 Post-purchase evaluation. 

I believe the post purchase evaluation is what will help my word to mouth advertising. People will be extremely happy with their purchase and tell friends and family about it and so on. The question is who doesn’t want to catch fish all day? This product allows the user to do this by staying up with the school of fish. The negative side for the customer but is a positive for my business is my products one-time use. It will be very hard to retrieve the “schoolcator” from the fish its attached too therefore its quick biodegradable materials. Customers will have to purchase a new one every fishing trip.

 Conclusion

The people I interviewed provided me with a lot of confidence in their acceptance of this product. They provided me with what I expected their post purchase evaluations to be and that is extremely pleased. They did however get a little frustrated with the fact that they would have to purchase a new unit every trip. But agreed with me that retrieving the “schoolcator” from a fish would be next to impossible. Overall I am very happy about the feedback I received from my interviews and even more motivated to continue this.